Cars and People: How to Put the Two Together | 
 enlarge | Author: Ziegler
Publisher: iUniverse, Inc.
Category: Book
List Price: $16.95
Buy New: $10.59
You Save: $6.36 (38%)
New (15) from $10.59
Avg. Customer Rating:  47 reviews
Sales Rank: 272496
Media: Paperback
Edition: 0
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.5
Dimensions (in): 8.8 x 6 x 0.5
ISBN: 0595327516
Dewey Decimal Number: 381
EAN: 9780595327515
ASIN: 0595327516
Publication Date: September 16, 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New! Perfect Condition!
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Product Description
Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the smoke and mirrors, Cars and People; How to Put the Two Together, is for you. There is more to sales than basics; journey through the behavioral side of the deal. Learn how to control your customer. Understand what a real commitment is. Be prepared to get dirty. You'll be digging up old stereotypes, planting seeds and building rapport. There is no reason for the sale to be so difficult. It's only cars and people. Congratulations! Now you are armed with the tools to put the two together.
Download Description
Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the smoke and mirrors, Cars and People; How to Put the Two Together, is for you. There is more to sales than basics; journey through the behavioral side of the deal. Learn how to control your customer. Understand what a real commitment is. Be prepared to get dirty. You'll be digging up old stereotypes, planting seeds and building rapport. There is no reason for the sale to be so difficult. It's only cars and people. Congratulations! Now you are armed with the tools to put the two together.
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| Customer Reviews: Read 42 more reviews...
 Expected More June 30, 2008
While the information obtained from reading this book was informative, I thought it was kind of weak compared to the way some previous readers raved about how great it was. Easy to read and sometimes even funny, but I think working as a green pea for 10 days has proved to be more enlightening each time I find out something new that my colleagues/peers or closer failed to tell me has been way more informative than this book. I'd recommend borrowing it. After reading it once, I don't think I'll ever reference the book again. Maybe good for some, but it didn't seem worth it to me. I've got a used one with less than 5 hours on it, if you're ready to buy, come inside and make me an offer. I'm sure I could make you a deal.
 Put Me 10 Steps Ahead of Anyone Else! February 3, 2008
I read this book over 2 years ago, before I ever stepped foot into my first dealership for my first interview. I've got to say, this book made ALL THE DIFFERENCE in the world. Of course it's not the only thing that has made me successful, but it helped me jump-start my career in the car sales industry. I've been selling cars for over 2 years now, consistently 1st or 2nd place every single month. Every new car salesman I run into I recommend this book - it's the biggest investment you can make into your own future if you're considering a future in car sales. I'm not sure if experienced salespeople would benefit, but green-peas definately can. A must read for all new-hires.
Nothing New, But a Good Refresher March 8, 2007
1 out of 1 found this review helpful
Ziegler certainly gives an inside look into the business, but for me, having been to two Joe Verde seminars, it came as nothing new. For someone new to the business, I'd certainly recommened it. For someone with several years in the business, it'd still be a very good refresher course. It's all too easy to get into a "rut", and this book can help you see where your mistakes are possibly being made, so that you can correct them. It would also be a good read for a car buyer, as it would give them a lot of insight into how SOME dealerships conduct business.
A MUST READ FOR WOULD-BE CARS SALESPEOPLE January 13, 2007
1 out of 2 found this review helpful
This is the blood and guts of the business!!! It gives would-be salespeople a great idea of how they would have to "mutate" so as to be an effective car sales professional.
AND it also gives would-be car buyers a great peep-hole into the business so as to differentiate between having the wool over their eyes and/or having a B-52 dive bomb them with a load of sheep!!!
Very nicely done. The one book I'd encourage for newbees. June 15, 2006
3 out of 3 found this review helpful
In the business of selling cars there were no choices prior to this book. If you wanted to have something to read that would give any introspection for what the car sales professional would go through or could expect you had very few choices.
This book does a fantastic job of describing the steps to the sale. It is easy to read and follow. The examples are real world. I will definitely have all my staff read this one as well as every person I consider hiring in the future.
I am a bit jaded perhaps. I had purchased this book prior to having eLead Training in my dealership. When he came in as the trainer it was strange once I put two and two together and realized he was the author. He does a fantastic job of painting the picture and getting salespeople to follow.
If you are considering entering the automotive sales profession do yourself a favor and start here. You will not be disappointed.
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