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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies | 
enlarge | Author: Chet Holmes Publisher: Portfolio Hardcover Category: Book
List Price: $24.95 Buy New: $2.76 You Save: $22.19 (89%)
New (45) from $2.76
Avg. Customer Rating: 58 reviews Sales Rank: 16721
Media: Hardcover Number Of Items: 1 Pages: 272 Shipping Weight (lbs): 1 Dimensions (in): 9 x 6.1 x 0.9
ISBN: 1591841607 Dewey Decimal Number: 658.81 EAN: 9781591841609 ASIN: 1591841607
Publication Date: June 21, 2007 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Condition: Fast Shipping. New Book! May have small remainder mark. Customer service is our first priority!
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Product Description Chet Holmes has been called one of the top 20 change experts in the country. He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.
Too many managers jump at every new trend, but dont stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvementone at a timeand practice them over and over with pigheaded discipline.
The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.
Holmes offers proven strategies for: Management: Teach your people how to work smarter, not harder Marketing: Get more bang from your Web site, advertising, trade shows, and public relations Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!
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| Customer Reviews: Read 53 more reviews...
Great sales book for small business July 10, 2008 I felt Chet Holmes wrote this book specifically for my business. Mr Holmes has address many issues and concerns I have running my construction business and provided solutions. I have learnt a lot from Mr. Holmes book and I would recommend this book to anyone wanting to improve there business Rick Lynch Trillium Construction
Chet Holmes is truly amazing. July 6, 2008 This book is head and shoulders above all other business books out there. Steve Shaw
Enhance your sales May 4, 2008 This book compiles the steps to create an effective sales force. From marketing training to sales activity tracking, this book teaches how to make the most of your sales people.
Chet shares true gems of business growth in here... April 14, 2008 We used one strategy for hiring a top producer from this book 'Word for Word' and it helped us cut through a huge amount of applicants and have the cream rise to the top. We hired this top performer and he has been just that since day one. That is just one of many gems that Chet Holmes shares in this awesome book. Make Today Great! Tom Beal
Sales = Pestering? April 6, 2008 21 out of 21 found this review helpful
I am another one who does not understand why this book has gotten so many 5-star reviews. Essentially, I have just finished reading "How to Sell without being a Jerk!" by John Klymshyn and these two books seem to pull at the same topic from two completely different angles.
Chet Holmes take on Sales is, I feel, to wear the client down with repeated calls and sales pitch till they give in. He advocates that someone with High Influence (that is, an ability to empathize with others) and a High Ego (High drive and determination - never say die attitude) is absolutely necessary to be a Superstar Salesperson. At the end of the day, this never say die attitude requires you to push your product (because you feel that it is good for your client, regardless of what he thinks) relentlessly until he gives in and buys from you.
All these is good as long as the product which your client buys works out for him at the end. Alas, I'm into Structured Products Sales in a Private Bank and sometimes we all know that some products do not work out well if the markets are not cooperative! The failure of a product is never covered in any of Chet's materials. All his stories have happy endings - the executive who after 6 months gave in and bought advertisement space (through his relentless selling) and again bought more advertisement space after some more months when the first series of advertisements did not make any impact FINALLY saw the truth in Chet's words when his sales jumped etc etc - Never has Chet's advice been wrong or the products he sold not worked out (or these have been pleasantly omitted).
I think the book has some useful gems to take away and it has helped me address some of the weaknesses in my own selling. However, this 'Take No prisoners' approach may not be for everybody all of the time.
Also, I do not agree with his material on Presentation. He mentioned that it is necessary to have a very dramatic and visual approach to your slides to have your clients at the edge of their seats. In addition, humor is often an effective and useful content to have in your presentation. NOTHING WRONG HERE. However, this presentation style may not be for everyone. I've been trained in presentations and have learnt that doing a presentation with NO SLIDES is also a very effective way to conduct a presentation because then the audience would have to pay attention to you instead of staring at the slides. I'm not saying that one is right and the other wrong - I feel that at the end of the day, YOU would have to decide what is most comfortable ane effective for you and your audience when giving a presentation.
Chet's way is definitely one way to succeed in Sales - he is a living example. But to call his way the Ultimate Sales Machine is just over the top.
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